On this episode of The Box Biz, I speak with Ryan Hogan, the CEO and Co-Founder of Hunt A Killer. Hunt A Killer is a subscription box that delivers an episodic murder mystery story right to your doorstep every month.
Ryan and I dive deep into….
- How Ryan started Hunt A Killer - 1:20
- The stages of scaling a subscription box company - 5:40
- The cyclical nature of the subscription box industry and a strategy to keep sales up during the slow months - 9:50
- The importance of developing the right strategic partnerships - 13:00
- How customer feedback has influenced Hunt A Killer's product iterations - 16:30
- How to transition from a niched product to mass market - 23:40
- What Ryan would do differently if he had to start Hunt A Killer from scratch - 31:38
- Hunt A Killer's plans for the future - 33:28
- Once piece of advice Ryan would give to an aspiring subscription box entrepreneur - 36:15
Subscribe to Hunt A Killer here: huntakiller.com
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