Episode 8 - Interview With Joe Martin Of BoxyCharm

On this episode of The Box Biz, I speak with Joe Martin. Joe is the Founder and CEO of GlobeIn, one of the largest beauty subscription boxes in the world.

In this episode, Joe and I dive into...

  • How BoxyCharm got started - 1:42
  • Two reasons BoxyCharm was a hit - 4:47
  • Why Joe Martin chose the beauty Industry - 7:52
  • BoxyCharm community activation strategy - 12:52
  • The importance of listening to your community - 18:07
  • The importance of creating a “Tribe” instead of a “Community” - 22:52
  • Why you need to have a face to your brand - 24:52
  • How the BoxyCharm marketing strategy has changed as they achieved scale - 26:52
  • BoxyCharm retention tips - 30:22
  • Joe’s tips on how to build a great team - 32:52
  • A piece of advice for a subscription box entrepreneur just starting out - 38:22

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