On this episode of The Box Biz, I speak with Ben Thoy. Ben is the Co-Founder of Whey Box, a purveyor of convenient and tasty protein powder in single-serving sachets.
In this episode, Ben and I dive into...
- How Whey Box got started - 3:51
- The Most Important Thing To Focus On When Launching - 8:21
- Whey Box Strategy to Improve The Customer Experience - 13:51
- How do develop a retention strategy when you’re just starting out - 18:51
- Acquisition Strategy - 19:31
- Top of Funnel vs. Bottom of Funnel Marketing - 23:51
- Advice for new sub. Entrepreneurs: 27:51
