Reporting from the trenches: industry tips, marketing knowledge, and business growth hacks.

The Subscription Box Guide to Promotional Offers

October 30, 2022

It’s not uncommon to hear other sub box owners singing the praises of promotional offers – they often claim that a certain offer, discount, or free gift was the key to success in scaling their business. Maybe you feel like you have tried every offer to encourage purchases but nothing has worked. If that’s you, then you might want to read this – we can show you how to pinpoint the offer that’s actually going to help you scale your business and how to navigate the roadmap to success for getting there.

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3 Common Subscription Box Facebook Ads MISTAKES

October 30, 2022

If you’re a subscription box owner then you know that running Facebook ads is a great way to generate sales for your business, but you also know that they are extremely daunting. If you’re scared of blowing tens of thousands of dollars because you don’t know how to run ads, then you’re in the right place. Here’s three of the most common mistakes we see in ad accounts and how to fix them.

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Subscription Box Facebook Ads 101 - What to Do Before You Get Started

October 30, 2022

Preparing to run Facebook ads as a subscription box owner or business can be extremely intimidating – the potential of pouring tens of thousands of dollars into FB ads and burning tons of cash to see zero return on investment is terrifying. But launching FB ads for your business doesn’t have to be as daunting as it seems if you know how to prepare. Here’s three things to do before you launch your FB ad campaigns so that you can build a sales funnel that feeds your business new customers on a consistent basis.

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How to Build A Subscription Box Website that CONVERTS

October 30, 2022

Building a good sub box website that converts isn’t as hard as it seems. Forget all of the unnecessary features you see on other e-commerce sites like an “about us” or “meet the team” page. Just stick to the basics: a click-driving homepage, a simple “choose your plan” page, and an incentivized email funnel. Keep reading for our tips on how you can use these basics to design a sub box site that CONVERTS.

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5 Tips to Lower Your Churn Rate

September 13, 2022

Ever heard of a “churn rate?” Your churn rate is the percentage of customers that you lose every single month. It’s often said that a high churn rate is like a leaking bucket – just as you can’t fill a bucket that has holes in it, you’ll never grow your subscription box brand if you’re churning out more customers than you’re bringing on every single month. This is where many sub box companies unfortunately go wrong and miss out on retaining or winning back so many customers. Here’s 5 tips to lower your churn rate and ensure that you’re filling up your bucket more than you’re allowing it to leak every month.

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4 Things to Consider Before Hiring a Marketing Agency

September 13, 2022

Choosing the right marketing agency for your business can be difficult, but the wrong choice can waste a TON of money and could end up really hurting your business. Hiring an agency could be just the growth driver of your business that you’re been looking for, but only if you find the right one. So if you’re looking to hire an agency, here are 4 things you should consider before signing the contract.

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How the Comments Section Can Save Underperforming Facebook Ads

September 13, 2022

The comments section of your Facebook and Instagram ads is one of the most underrated and overlooked tricks for improving performance in your ad account. Potential customers often leave comments about what they like and dislike about your product and even their objections to purchasing. Use this as feedback to revise your ad copy and creative and watch your ads perform better than ever before.

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How to Approach Conversion Rate Optimization For E-Commerce

September 13, 2022

A/B testing is a great way to test changes you want to make to increase your conversion rate. There are two types of businesses that benefit from A/B tests: those that have very little or no traffic and those that do have lots of traffic. Use these best practices as your initial control and see if you can get your conversion rate up from there.

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How To Set Up Your Minimum Viable Facebook Campaigns

September 13, 2022

A Minimum Viable Funnel is a great way to establish your baseline metrics before building out elaborate marketing funnels and strategies. Your minimum viable funnel should answer the question of "Will this sell?"

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7 Ways Subscription Box Companies Can Lower Their Churn Rate

September 13, 2022

Churn is arguably the most pressing issue for subscription box companies. In a business model that depends on recurring revenue, a high churn rate can quickly sink your business.Throughout my time working with a number of subscription box companies, interviewing some of the world’s best subscription box entrepreneurs, and consulting many more subscription box entrepreneurs in the 8-Figure E-Commerce & Subscription Box Accelerator, I’ve learned a thing or two about how to keep your churn rate under control.

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How The Facebook Advertising Algorithm Actually Works

September 13, 2022

There’s a saying among Facebook Marketers that goes, “Being a great Facebook Marketer breaks down to 30% technical skill and 70% understanding the algorithm and letting it run.” While at times it can be creepy how much Facebook knows about its users, it’s actually pretty fascinating how the platform distributes its ad content.

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3 Types Of Ecommerce Traffic Every Entrepreneur Needs To Know

September 13, 2022

Every entrepreneur knows that standing out from the crowd and attracting customers to your site is essential in growing your business. But with all of the marketing tactics and piles of data you can dig through on the internet, it can be difficult to build a successful marketing strategy. Thankfully, this can be easier than it seems if you know where to start. Understanding the type of traffic coming into your site can help you segment your market, better serve your customers, and ultimately increase your revenue.

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3 Secret Ingredients To Creating Facebook Ads That Convert

September 13, 2022

Advertising on Facebook is an easy and convenient way to acquire new customers. It is relatively easy to learn how to advertise on the platform, and you have access to an extremely large pool of consumers. Unfortunately, you can’t just simply publish an ad with a random image and copy. Many marketers fail in their advertising efforts because they don’t learn the fundamentals of building an attractive ad that actually leads consumers to a conversion.

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How To Build Your Brand’s Attractive Character

September 13, 2022

The Attractive Character comes directly from Russell Brunson's Dot Com Secrets book. Your Attractive Character is the person your audience will connect with. Think of Jared from Subway, Gary Vaynerchuck from VaynerMedia, or Oprah. The Attractive Character is the person that will prove to your audience that their goals, dreams and ambitions are possible. So how can you build an Attractive Character for your brand?

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E-Commerce Conversion Rate Optimization Best Practices

September 13, 2022

Conversion Rate Optimization (CRO) is the art & science of designing your website in a way that allows for the maximum numbers of conversions (purchases) from the traffic coming to your site. Many eCommerce businesses make the mistake of blaming their ads for their high customer acquisition costs, but don’t take into account their conversion rate. The reality is that if you’re sending traffic to a poorly designed site, your CPAs will always be high.

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