Pandemic-induced shifts and iOS updates have made subscription box marketing more complex; however, it still remains a feasible business model. Brands now need to adopt a full-funnel approach, focus on compelling ad creatives, high conversion rates, and excellent customer service. Once you achieve a certain level of scale, it's critical to diversify beyond e-commerce and prioritize a flexible, consumer-friendly subscription model. Healthy profit margins, customer retention, and maximizing lifetime value (LTV) are key to success in the current era. In essence, while the marketing playbook has evolved, with the right strategies, businesses can continue to thrive in the subscription box space.
Offering free shipping can be a great way to encourage people to sign up for your box; however, it can also destroy your profit margins if you’re not careful. In this short blog, I cover my $0.02 on when to use free shipping offers and how to do so without losing money on unprofitable customers.
This blog covers why using a small discount offer like 10% is one of the worst lead magnet strategies any subscription brand can use to build their list and acquire new customers. This leads to lower margins, higher churn, and lower perceived value of your product.
Are you wondering how to create Subscription Box Facebook Ads that work? We've worked with dozens of subscription box brands and have found some commonalities between the Facebook Ads creative that converts in this industry.
I believe that all subscription box brand should offer exedited shipping in order to increase lifetime value. By increasing the frequency of shipments and renewals, you speed up cash flow and skyrocket customer lifetime value.
Looking for subscription box website tips to help your subscription box website convert better? Look no further! In this video, I break down the BarkBox website and analyze the conversion rate strategies and designs they're using to acquire more customers.
If you’re a subscription box owner then you know that running Facebook ads is a great way to generate sales for your business, but you also know that they are extremely daunting. If you’re scared of blowing tens of thousands of dollars because you don’t know how to run ads, then you’re in the right place. Here’s three of the most common mistakes we see in ad accounts and how to fix them.
Preparing to run Facebook ads as a subscription box owner or business can be extremely intimidating – the potential of pouring tens of thousands of dollars into FB ads and burning tons of cash to see zero return on investment is terrifying. But launching FB ads for your business doesn’t have to be as daunting as it seems if you know how to prepare. Here’s three things to do before you launch your FB ad campaigns so that you can build a sales funnel that feeds your business new customers on a consistent basis.
Building a subscription box website that converts isn’t as hard as it seems. Just stick to the basics: a conversion-oriented homepage, a simple “choose your plan” page, and an good email funnel. Keep reading for our tips on how you can use these basics to design a subscription box site that converts.
Your churn rate is the percentage of customers that you lose every single month. A high churn rate is like a leaking bucket – just as you can’t fill a bucket that has holes in it, you’ll never grow your subscription box brand if you’re churning out more customers than you’re bringing on every single month. Here are 5 tips to lower your churn rate and ensure that you’re filling up your bucket more than you’re allowing it to leak every month.
Choosing the right marketing agency for your business can be difficult, but the wrong choice can waste a TON of money and could end up really hurting your business. Hiring an agency could be just the growth driver of your business that you’re been looking for, but only if you find the right one. So if you’re looking to hire an agency, here are 4 things you should consider before signing the contract.
The comments section of your Facebook and Instagram ads is one of the most underrated and overlooked tricks for improving performance in your ad account. Potential customers often leave comments about what they like and dislike about your product and even their objections to purchasing. Use this as feedback to revise your ad copy and creative and watch your ads perform better than ever before.
A/B testing is a great way to test changes you want to make to increase your conversion rate. There are two types of businesses that benefit from A/B tests: those that have very little or no traffic and those that do have lots of traffic. Use these best practices as your initial control and see if you can get your conversion rate up from there.
Churn is arguably the most pressing issue for subscription box companies. In a business model that depends on recurring revenue, a high churn rate can quickly sink your business.Throughout my time working with a number of subscription box companies, interviewing some of the world’s best subscription box entrepreneurs, and consulting many more subscription box entrepreneurs in the 8-Figure E-Commerce & Subscription Box Accelerator, I’ve learned a thing or two about how to keep your churn rate under control.
Every entrepreneur knows that standing out from the crowd and attracting customers to your site is essential in growing your business. But with all of the marketing tactics and piles of data you can dig through on the internet, it can be difficult to build a successful marketing strategy. Thankfully, this can be easier than it seems if you know where to start. Understanding the type of traffic coming into your site can help you segment your market, better serve your customers, and ultimately increase your revenue.
The Attractive Character comes directly from Russell Brunson's Dot Com Secrets book. Your Attractive Character is the person your audience will connect with. Think of Jared from Subway, Gary Vaynerchuck from VaynerMedia, or Oprah. The Attractive Character is the person that will prove to your audience that their goals, dreams and ambitions are possible. So how can you build an Attractive Character for your brand?