How to Build a Subscription Box Facebook Group

August 13, 2021

I believe that one of the secrets to subscription box success is to build a thriving Facebook Group. A Facebook Community will actually create a sales channel where your customers sell your box FOR you, it will enable you to collect User Generated Content whenever you need it, and it will allow you to gain a DEEP understanding of your customers — how they think, how they speak, what they like & dislike, etc. This means MUCH better copywriting and more conversions.

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How To Set Up Your Minimum Viable Facebook Campaigns

March 19, 2021

A Minimum Viable Funnel is a great way to establish your baseline metrics before building out elaborate marketing funnels and strategies. Your minimum viable funnel should answer the question of "Will this sell?"

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7 Ways Subscription Box Companies Can Lower Their Churn Rate

June 6, 2021

Churn is arguably the most pressing issue for subscription box companies. In a business model that depends on recurring revenue, a high churn rate can quickly sink your business.Throughout my time working with a number of subscription box companies, interviewing some of the world’s best subscription box entrepreneurs, and consulting many more subscription box entrepreneurs in the 8-Figure E-Commerce & Subscription Box Accelerator, I’ve learned a thing or two about how to keep your churn rate under control.

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How The Facebook Advertising Algorithm Actually Works

March 3, 2021

There’s a saying among Facebook Marketers that goes, “Being a great Facebook Marketer breaks down to 30% technical skill and 70% understanding the algorithm and letting it run.” While at times it can be creepy how much Facebook knows about its users, it’s actually pretty fascinating how the platform distributes its ad content.

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3 Types Of Ecommerce Traffic Every Entrepreneur Needs To Know

February 18, 2021

Every entrepreneur knows that standing out from the crowd and attracting customers to your site is essential in growing your business. But with all of the marketing tactics and piles of data you can dig through on the internet, it can be difficult to build a successful marketing strategy. Thankfully, this can be easier than it seems if you know where to start. Understanding the type of traffic coming into your site can help you segment your market, better serve your customers, and ultimately increase your revenue.

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3 Secret Ingredients To Creating Facebook Ads That Convert

February 8, 2021

Advertising on Facebook is an easy and convenient way to acquire new customers. It is relatively easy to learn how to advertise on the platform, and you have access to an extremely large pool of consumers. Unfortunately, you can’t just simply publish an ad with a random image and copy. Many marketers fail in their advertising efforts because they don’t learn the fundamentals of building an attractive ad that actually leads consumers to a conversion.

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How To Build Your Brand’s Attractive Character

February 8, 2021

The Attractive Character comes directly from Russell Brunson's Dot Com Secrets book. Your Attractive Character is the person your audience will connect with. Think of Jared from Subway, Gary Vaynerchuck from VaynerMedia, or Oprah. The Attractive Character is the person that will prove to your audience that their goals, dreams and ambitions are possible. So how can you build an Attractive Character for your brand?

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E-Commerce Conversion Rate Optimization Best Practices

February 8, 2021

Conversion Rate Optimization (CRO) is the art & science of designing your website in a way that allows for the maximum numbers of conversions (purchases) from the traffic coming to your site. Many eCommerce businesses make the mistake of blaming their ads for their high customer acquisition costs, but don’t take into account their conversion rate. The reality is that if you’re sending traffic to a poorly designed site, your CPAs will always be high.

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