Are you hosting events at your brewery but still seeing low turnout? Most of the time, people didn’t skip your event — they simply forgot about it. In this video, I break down a simple paid ad strategy breweries can use to pack events and increase taproom traffic: Instagram Reminder Ads. You’ll learn why brewery events underperform, how reminder ads work, how to set them up in Meta Ads Manager, and what budget and targeting to use. If you’re already hosting events like trivia nights, live music, beer releases, or food truck pop-ups, this is one of the easiest, highest-impact marketing tactics you can add.

In this episode, Steve shares the simple, repeatable system breweries can use to attract 500+ new first-time visitors through a smart email and advertising strategy that anyone can set up. You’ll learn how to design a “$5 Off Your Tab” website pop-up that actually converts, the exact email follow-up that gets people in the door, and how to drive consistent traffic using Facebook and Instagram ads. Steve also breaks down what budget to start with, how quickly the system can pay for itself, and why this approach builds your email list while simultaneously filling your taproom.

In this video, I cover our framework to growing tasting room sales using a combination of Email & SMS Marketing and Meta Advertising.