.png)
Hatchet Brewing is a veteran-owned brewery out of North Carolina. While they had already seen a significant degree of success, they were struggling to give their marketing the attention it deserves. They were posting on social media regularly, but felt that wasn't generating enough reach to really get their brand out there. When they contacted Harbor Marketing Agency, they were looking for a marketing partner who could not only take the marketing workload off their plate, but also provide a strategy that would maximize reach and engagement and drive new foot traffic into the taproom on a regular basis.
After reviewing their business, we found a few key areas of opportunity.
Take Advantage of Taproom Location: They were conveniently located near some of the top golf courses in the country. We decided to create a series of ads that positioned their taproom as the "19th hole" where golfers could come and grab a beer after their round.
Use Great Photo Assets: They had great photo assets of their taproom, which included beer shots, funny pictures of a dog holding a beer can, and people attending events such as trivia and line-dancing. We created a series of ads promoting all of the exciting happenings in their taproom to position it as "something for everyone."
Tap Into Military Brand Positioning: The brewery also has a strong connection to the military community. It's veteran-owned and they even name several of their beers after historical military events. We created a series of ads showcasing these beers and telling the story behind the name. This created a strong emotional connection with the end-consumer.
.png)
There were three main changes we made to the email marketing approach:
Install Email Pop-Up: When they first came to us, they were only collecting email contacts in their taproom. This is a big missed opportunity because that means you can't market to people who have not yet been inside the taproom, but might be interested in visiting. To fix this, we installed an email pop-up on the homepage of their website that collected names and emails from site visits.
Send Email Campaigns More Consistently: They were not consistently sending out emails on a weekly basis. When we came on board, we ran a strict schedule of sending a campaign every Wednesday (before all the weekend events kicked off) to let their audience know what was happening in the taproom that weekend.
Improve Email Designs: There was room for improvement on the email design side of things. Every email we sent was created by our graphic designer, who was able to capture their brand style and make every email feel more elevated to the end-consumer.
Hatchet Brewing saw a significant increase in private event bookings, taproom walk-ins, weekly event attendance, and social media engagement. They also felt relief from taking themselves out of the weeds of day-to-day marketing tasks and being able to trust they had a team of professionals who could handle getting their brand in front of new customers.
Get the latest marketing knowledge delivered straight to your inbox. We promise we'll only send you emails you actually want to read :)