Crooked Culture Brewing is a community-focused brewery and taproom in Cumming, Georgia, offering a rotating lineup of handcrafted beers, delicious food from local partners, and a welcoming atmosphere for friends, families, and beer lovers alike. With a spacious taproom, regular events like trivia and open mic nights, and a large private event space, Crooked Culture has become a go-to gathering place for great drinks, good food, and even better company.

Initial Challenges

Crooked Culture Brewing had all the ingredients for success — exceptional beer, a great food partner, and a beautiful space — but lacked a clear way to get their brand in front of the right audience. The team was overwhelmed with the demands of marketing and struggling to keep up with the workload. They were posting regularly on social media, yet weren’t getting the reach or engagement needed to drive consistent taproom visits. Despite having a strong product and atmosphere, few people knew just how much Crooked Culture had to offer. On top of that, their website didn’t accurately reflect the quality of their space, and they were unsure how to effectively market their private event offerings, which represented a key growth opportunity.

Facebook & Instagram Advertising Approach

Before launching any ads, we began by building Crooked Culture a brand-new website — one that showcased their taproom’s modern design, delicious food partnership, and strong community vibe. Establishing this digital foundation was essential before driving paid traffic. Once the website was complete, we developed a series of Facebook and Instagram campaigns focused on promoting their standout offerings — from their rotating lineup of craft beers to their large private event space and popular weekly happenings like trivia nights and open mic events. To ensure Crooked Culture stayed top of mind with potential guests, we also implemented a retargeting campaign that re-engaged people who had previously interacted with the brand online or visited the website.

Results

The impact was immediate and substantial. Crooked Culture Brewing saw significant increases in both revenue and social engagement, with more people discovering the brand and visiting the taproom for the first time. Their private event bookings skyrocketed, filling their calendar and turning what had once been an underutilized space into a major revenue driver. Through a combination of a polished digital presence and smart, targeted advertising, Crooked Culture established itself as one of the area’s most exciting and inviting brewery destinations.

Serving Breweries, Wineries, and Distilleries
Chat With Our Team

Ready to get started? 
Book a call today!

Get the latest marketing knowledge delivered straight to your inbox. We promise we'll only send you emails you actually want to read :)

Answer: There's a lot of organic content.

Keep your eyes peeled for marketing hot-takes, industry news, and strategies to explode your revenue!
Oops! Something went wrong while submitting the form.

We put beer in mouths and cash in pockets.

Copyright © 2025 Harbor Marketing Agency, LLC. All Rights Reserved.