How To Use Expedited Shipping To Increase Lifetime Value For Your Subscription Box
I believe that all subscription box brand should offer exedited shipping in order to increase lifetime value. By increasing the frequency of shipments and renewals, you speed up cash flow and skyrocket customer lifetime value.
Offering free shipping can be a great way to encourage people to sign up for your box; however, it can also destroy your profit margins if you’re not careful. In this short blog, I cover my $0.02 on when to use free shipping offers and how to do so without losing money on unprofitable customers.
This blog covers why using a small discount offer like 10% is one of the worst lead magnet strategies any subscription brand can use to build their list and acquire new customers. This leads to lower margins, higher churn, and lower perceived value of your product.
Want an easy way to decrease churn rate? Offering a flexibile customer experience can be a great way to decrease churn rate and improve customer experience for your subscription box business.
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