Today on The Hungry Founder Podcast, our host Steve Krakower speaks with Nick Shackelford. He is the CEO - Managing Partner at Structured and Co-Founder of Konstant Kreative. He has spent the last 6 years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes. Now, having worked with over 100 D2C brands and specifically focused on paid media on Facebook, Instagram, Snap, and Pinterest.
[00:01 – 06:37] Going Past the Overwhelm through Organization
Passing on legacy or education through teaching
Nick on having twelve different companies and the time management it takes
Pushing forward and taking action motivated by targets in mind
[06:38 – 16:15] Implementing Gratitude in Work and Personal Life
Having a team to activate your superhuman entrepreneur
Supporting businesses through angel investing
Understanding what it takes to leave a mark in the world
[16:16 – 32:31] Driving Impact and Higher Revenue in the ECommerce Landscape
How ecommerce brands should think about their marketing and growth strategy
The realities of building businesses today on platforms and arbitrage
The future of ecommerce with leverage and shifts on the way
Nick’s advise to grow an ecommerce business from 1 million to 10 million in revenue
[32:32 – 33:26] Closing Segment
Want to connect with Nick? Follow him on LinkedIn. Head to Konstant Kreative, your Around-The-Clock Design Assistant!
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“In this world, to be a little bit different, you have to be a little bit peculiar.”. - Nick Shackelford
“I think a lot of businesses were built that should not have been built, but they were built upon arbitrage and leverage of the platform rather than actually building legitimate product company or business around building a quality product or building quality community.” - Nick Shackelford
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