Episode 10: Don’t Spread Your Ads Thin: What You Need to Know About Modern Facebook Advertising with Alex Aftermath

Today on The Hungry Founder Podcast, host Steve Krakower brings in an expert on the notoriously disconcerting reality of running successful Facebook Ads. Long-time advertiser and founder of his own ad king company, guest Alex Aftermath explains what’s happening to the ad space with this new change to IOS privacy policies and how to stay on top of Facebook. Take part in Steve’s brain-picking session as Alex answers questions about the most effective digital marketing channels, channel-specific marketing versus overall marketing ratios, and what major changes have been made in Alex’s own strategies for this new, competitive era.

3 Key Takeaways

Show Notes

[0:19] Alex introduces himself

[2:42] The challenge of managing others in a team

[3:22] What’s going on right now with Facebook Ads

[8:00] Things Ecommerce brands can do to be successful with Facebook Ads

[12:00] Has Alex’s strategy changed?

[14:50] What’s changed for Steve’s ad focus

[16:37] Does Alex see merit in expanding advertisement to other platforms?

[20:00] Scaling with Facebook Ads: how do you push past the few hundred/thousands

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Episode 10: Don’t Spread Your Ads Thin: What You Need to Know About Modern Facebook Advertising with Alex Aftermath

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