On today’s episode of the Hungry Founders Podcast, Host Steve Krakower’s guest, Amanda, talks about a subscription box service that was unique before it even began. Amanda has a pet bird named Walter. By simply owning Walter, Amanda identified a need for adoption and long-term care in birds like hers across the US, and that’s where it all started.
Despite not having a degree in business or a clue how to begin, Amanda did her research and took a shot on a unique niche that eventually grew from 30 subscribers in the first month to 9,000 subscribers today. Today, she shares how she accidentally, organically created the perfect launch party, how she marketed for four years without spending anything over $50 a month on advertising, and her advice to listeners looking to start their own niche-specific business. Learn about the power of presentation and more today as we get into the specifics about her monthly subscription service for feathered friends.
3 Key Takeaways
- Why it’s a better idea to launch your subscription service organically.
- Why, if you can subscribe 30 first month customers, you’re likely on to something.
- Why you should never overlook simple presentation in your subscription service.
[0:28] introduces who she is and what she does
- Subscription box for toys and treats for your pet bird
- “Since there wasn’t anything out there, I just decided to start doing it myself.” -Amanda
- Identifying a need to adopt birds
- Helping others take care of their pet birds so they don’t give them up after a few years
- Having an advantage by understanding a niche personally
[4:30] Amanda takes us through her initial journey
- Starting an Instagram page for her bird, Walter
- Talking about/taking surveys Squawk Box on her Instagram
- Starting a web page for Squawk Box
[6:50] What her launch process looked like
- Writing emails and collecting email addresses from people
- Informing them that they won’t get their box for a month and a half
- Having 23 subscriptions in the first month
- If you can get to 30 subscribers in your launch party, you’re on to something
[9:43] Only relying on Instagram posts for the first year
- Winging it when advertising for four years
- Starting off only using $50 a month for advertisements
[12:28] What she’s doing to create a good experience and keep customers
- The presentation of the box for the people and the birds
- “I never make any box the exact same. And if ever a toy is being reused, it has to be at least a year since I used that before.” -Amanda
- Birds need to destroy their toys! It makes sense to need a subscription in this space
The importance of having the right thing in your box
[18:15] How Amanda handles customer service
- “My mindset around [customer service] is just keep the customer happy.” -Amanda
- The difficulty of shipping and handling frustrated customers concerning shipping
- Shipping the same day every month
[22:58] Amanda’s number one piece of advice for people looking to start a new business
- “I really believe that if you have an idea that you find good, go for it! Even if you have to start off small, then just do it and see where it goes.” -Amanda
Connect with Amanda’s Service