Subscription Box Conversion Rate Optimization Audit — Winc.com

March 19, 2021

Are you struggling to convert website visitors into new subscribers? It can be easy to get frustrated with a conversion rate that's not where you want it. But there are many ways to optimize your website so that you can craft a better user experience and ultimately generate more sales for your subscription box. In this video, Steve dives into an in-depth audit of Winc.com, a popular wine subscription box.

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Collecting Feedback from Ad Comments

March 19, 2021

Successful subscription box founders know that a great customer experience is the key to success. That's why they want to hear feedback from their ad comments - it helps them improve their business and provide a better service for future customers.

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Subscription Box & eCommerce Founders Should Focus On THIS!

March 11, 2021

What’s the #1 MOST IMPORTANT thing you NEED to do if you want your eCommerce or Subscription Box business to be successful? Crack paid ads. It’s simple, but SO important. Most founders get so caught up in the day to day. They do all the things that they THINK they should be doing, but in reality don’t move the needle forward.

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Make More eCommerce Revenue with an Online Ecosystem

February 8, 2021

In this e-commerce marketing tip, Steve discusses how subscription box and e-commerce brands can create their online ecosystem. Many people just rely on paid advertising to drive revenue for their eCommerce or subscription box business. While paid ads are extremely important, they’re really only one piece of the puzzle.

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The Most Common Facebook Ads Mistake (and how to fix it!!)

February 8, 2021

I hear people say all the time that they’ve tried Facebook ads and didn’t see any results from them and say they don’t work. Then I’ll go into their ad account to perform an audit and find that they’re using the completely wrong campaign objectives for their goals. They’re usually running traffic, engagement, or video view campaigns. Don’t get me wrong, there’s a time and a place for those campaign objectives; however, if you’re looking to get sales on your eCommerce site, they’re probably not the best option with a smaller budget.

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Why Creative Will Make or Break Your Facebook Ads Results

February 8, 2021

So why does ad creative matter so much? Studies show that the average performance difference between the lowest performing ad and the highest performing ad in an average adaccount is around 11x. So basically, if you’re consistently testing a large variety of imagery and video combinations in your ad account, you should see better results and have a much easier time scaling.

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