Make More eCommerce Revenue with an Online Ecosystem

February 8, 2021

In this e-commerce marketing tip, Steve discusses how subscription box and e-commerce brands can create their online ecosystem. Many people just rely on paid advertising to drive revenue for their eCommerce or subscription box business. While paid ads are extremely important, they’re really only one piece of the puzzle.

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The Most Common Facebook Ads Mistake (and how to fix it!!)

February 8, 2021

I hear people say all the time that they’ve tried Facebook ads and didn’t see any results from them and say they don’t work. Then I’ll go into their ad account to perform an audit and find that they’re using the completely wrong campaign objectives for their goals. They’re usually running traffic, engagement, or video view campaigns. Don’t get me wrong, there’s a time and a place for those campaign objectives; however, if you’re looking to get sales on your eCommerce site, they’re probably not the best option with a smaller budget.

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Why Creative Will Make or Break Your Facebook Ads Results

February 8, 2021

So why does ad creative matter so much? Studies show that the average performance difference between the lowest performing ad and the highest performing ad in an average adaccount is around 11x. So basically, if you’re consistently testing a large variety of imagery and video combinations in your ad account, you should see better results and have a much easier time scaling.

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