The Burn Box is a firefighter-owned subscription box of monthly firefighter apparel, gear, and tools. Thomas from the Burn Box started with a Results Action Plan. This allowed us to build a full funnel strategy that skyrocketed his sales and active subscribers.
We started by conducting a Results Action Plan for Thomas. This consisted of a thorough audit and strategy development for his website conversion rate, Facebook ad account, Google ad account, social media pages, google search results, and email marketing.
As our testing progressed, we were able to identify new winning creative that resulted in a drastic reduction in acquisition costs. We eliminated the lower performing ads and allocated more and more budget towards the winning ads. On top of these improvements, we were able to expand their retargeting stacks by tapping into warm audiences that they were not previously targeting. We also unlocked new audiences of lookalikes and interest-based segments that produced massive returns.
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