How We 5x'd The Burn Box's Revenue with Facebook Ads & Email Marketing


When The Burn Box met us...

  • They had tried paid ads, but hadn't "cracked the code" yet.
  • They didn't have a consistent, scalable way to bring in new subscribers.
  • They had big growth goals, but weren't sure how they were going to reach them.
  • But they knew they could scale their business if they could crack paid ads.

The Burn Box was founded in 2020 by Thomas Ansu, an active FDNY firefighter with the mission to enable people everywhere to support firefighters. Before working with Harbor Marketing Agency, Thomas lacked a paid advertising system where he could drive consistent traffic to his site and convert that traffic into new customers. Because of this, he was experiencing revenue yo-yo's, which made it difficult to plan inventory, hire a team, and remove himself from his business. Something needed to change...

The Problem

Thomas recognized that if he didn't fix his sales issue, he would eventually have to shut down the business. He was interested in working with an agency that truly understood the subscription box space and had the expertise in ad platforms like Facebook & Google to scale him up.

So we took The Burn Box through our Results Action Plan process and here's what we found...

Problem #1:
Poor Site Conversion Rate

Thomas had some design and copy flaws on his website that were bringing down his conversion rate. These included lack of social proof and a poor user experience on mobile, which were preventing his site visitors from trusting the brand enough to make a purchase. The site also lacked compelling, conversion-focused messaging, which resulted in high drop-off rates on the landing pages.

Problem #2:
Wrong Ad Account Strategy

We found some issues in The Burn Box ad account such as (1) improper campaign objectives, causing ads to be seen by the wrong audiences, (2) incorrect tracking, causing results to be reported incorrectly, and (3) lack of creative and audience testing, resulting in ad fatigue and high customer acquisition costs.

Problem #3:
Poor Email Marketing Ecosystem

Thomas was doing some email marketing, but we found some areas for improvement. His opt-in rate was low, indicating a need for a better email capture hook. He did not have all of the necessary automations setup to retain subscribers and convert leads, and his tech stack needed an upgrade.

The Solution

After completing the Results Action Plan, we were able to identify the issues that were holding back The Burn Box's sales and make recommendations for improvement.

The Results

In less than 6 months, we 5x'd The Burn Box's revenue while slashing customer acquisition costs and giving Thomas his time back.

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Consistently Grow Your Revenue

No more revenue yo-yo's, not knowing how to plan for inventory, or feast or famine cycles. Our team will turn your paid advertising and email marketing ecosystem into finely tuned machine that generates a consistent flow of new customers.

Outsource Your Marketing to Experts

No more banging your head against a wall trying to figure out the ins and outs of Facebook Ads and Klaviyo. We've done this hundreds of times and can take all of those headaches off your plate so you can focus on actually running your business.

Get Your Time Back & Enjoy Your Business

Nobody starts a subscription box so they can manage Facebook Ads until 2 am every day. We'll take it from here. You can take a deep breathe and enjoy your new-found freedom that comes from wearing one less hat in your business.

Here are the services we offer to help subscription box brands explode their revenue

Meta Advertising

We use Meta Ads (Facebook & Instagram) to get more eyeballs on your subscription box and drive qualified traffic to your website.

Email Marketing

We'll help you build an email marketing ecosystem that will convert more leads and retain your current subscribers for months on end.

Google Advertising

Get in front of people who are already searching for what you have to offer.

SMS Marketing

The highest open rates of any marketing channel. SMS is an excellent way to supplement your email strategy.

Results like these are replicable. How do we know? Because it's what we live and breathe.

We help subscription boxes generate more customers using paid ads and email marketing so they can scale their business, take more time off, and finally build the business they've always wanted.

Book Your Strategy Call

Curious if your business can get results like this? Find out on a free strategy call to see if we can help your business grow through paid ads and email marketing.

We help subscription boxes slash customer acquisition costs with paid ads and email marketing

You know you need to drive paid traffic to scale your sub box, but you don't have the time or knowledge to really master the ad and email platforms to make it happen.

If you've ever tried Facebook Ads before, you'll understand exactly how much more complicated they really are - and that doing them wrong will end up costing thousands in missed opportunities or in mistakes. We let subscription box owners focus on what they do best by taking the whole process of their hands.

We'll build the ads, write the copy, design the emails, and then launch and tweak your campaigns until we've scaled your business profitably.

The reason it works lies in the integrity and caliber of our team - we won't even offer to work with you if we're not confident we can get you the results you're after.

Your tech stack is our tech stack.

How Do We Do It (Over And Over Again)...

We combine the right team, with the right strategy, and the right platforms

  • Facebook & Instagram Ads to get your subscription box in front of new people and drive a consistent flow of qualified traffic to your website.
  • Google Ads to convert people who are already searching for what you have to offer.
  • Email Marketing to convert leads into customers and build automations that decrease churn and retain your subscribers for longer.
  • SMS to push the right message to the right person at the right time.
Book Your Strategy Call

Please note that you need to be willing to invest in your own ad spend to get results from paid traffic - no tire kickers please! We work with businesses who believe in their businesses and are ready to take action.

Our Results Action Plan Process To Get Client Results...

Step #1:

Once you sign up, we get to work right away. We'll get access to your brand assets and accounts so we can begin putting your Results Action Plan together.

Step #2:
Business Intelligence Call

We hop on a call with you to deep dive into the history of your business, how you describe your unique value proposition, and any learnings you've gathered that we should know about.

Step #3: Market Research

We survey your customers to find out exactly how they describe your product — what do they love about it? What could be better? What hesitations did they have to purchasing? We want to know it all so that we can create data-backed, compelling sales copy.

Step #4:
Ecosystem Audit

We deep dive into your ad accounts, website, email marketing, and analytics platforms to uncover what's working and what's not working. We leave no stone unturned so we can maximize every opportunity.

Step #5: Present Plan

We'll set up a meeting to present our findings and plan of attack to scale you up. We usually end up with an 80-90 slide presentation that includes detailed action items needed to hit your revenue targets.

Step #6: Launch, Test, & Iterate

Now the real work starts. We launch our plan, gather more learnings, and continue to iterate until we achieve the results you're looking for.

Don't Take Our Word For It...
Here It Straight From Our Clients

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Remember When We Said We Could Do It Over And Over Again?

Over 10x'd revenue while scaling ad spend to multiple six-figures per month profitably

Shaker & Spoon had seen some solid success and had built a thriving community around their monthly cocktail subscription box, but they needed help with paid advertising to really scale. We were able to crack paid ads and help them scale to over 8-figures in revenue.

Doubled monthly revenue, cracked paid ads, and increased website conversion rate.

Squawk Box is a monthly subscription box for pet bird owners. They had a great product, but just needed some help bringing in a consistent flow of new customers. After working with us, they were able to more than double their monthly revenue.

Acquired tens of thousands of new subscribers and scaled to over 7-figures in revenue.

The BAM! Box delivers rare, collectible items right to your doorstep. They had a great product, a thriving community, and an excellent organic content strategy, but were still struggling to scale. We developed a Facebook & Instagram ads strategy that slashed their customer acquisition cost by more than 50% and packed on tens of thousands of new subscribers.


Wow! You made it to the bottom of our site. Might as well catch up for a chat. Book a call today!

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