...IN LESS THAN 6 MONTHS
The Burn Box was founded in 2020 by Thomas Ansu, an active FDNY firefighter with the mission to enable people everywhere to support firefighters. Before working with Harbor Marketing Agency, Thomas lacked a paid advertising system where he could drive consistent traffic to his site and convert that traffic into new customers. Because of this, he was experiencing revenue yo-yo's, which made it difficult to plan inventory, hire a team, and remove himself from his business. Something needed to change...
Thomas recognized that if he didn't fix his sales issue, he would eventually have to shut down the business. He was interested in working with an agency that truly understood the subscription box space and had the expertise in ad platforms like Facebook & Google to scale him up.
Thomas had some design and copy flaws on his website that were bringing down his conversion rate. These included lack of social proof and a poor user experience on mobile, which were preventing his site visitors from trusting the brand enough to make a purchase. The site also lacked compelling, conversion-focused messaging, which resulted in high drop-off rates on the landing pages.
We found some issues in The Burn Box ad account such as (1) improper campaign objectives, causing ads to be seen by the wrong audiences, (2) incorrect tracking, causing results to be reported incorrectly, and (3) lack of creative and audience testing, resulting in ad fatigue and high customer acquisition costs.
Thomas was doing some email marketing, but we found some areas for improvement. His opt-in rate was low, indicating a need for a better email capture hook. He did not have all of the necessary automations setup to retain subscribers and convert leads, and his tech stack needed an upgrade.
After completing the Results Action Plan, we were able to identify the issues that were holding back The Burn Box's sales and make recommendations for improvement.
Revenue: 5x'd Revenue in less than 6 months, which allowed Thomas to step out of the sales side of the business and focus on the parts he enjoys.
Customer Acquisition Costs: Achieved profitable customer acquisition costs in less than one month, which allowed us to scale ad spend and bring in a higher volume of customers.
Time Freedom: By delegating his marketing to a team of experts, Thomas was able to focus on the parts of the business he enjoys, spend more with his family, and on his firefighting career.
No more revenue yo-yo's, not knowing how to plan for inventory, or feast or famine cycles. Our team will turn your paid advertising and email marketing ecosystem into finely tuned machine that generates a consistent flow of new customers.
No more banging your head against a wall trying to figure out the ins and outs of Facebook Ads and Klaviyo. We've done this hundreds of times and can take all of those headaches off your plate so you can focus on actually running your business.
Nobody starts a subscription box so they can manage Facebook Ads until 2 am every day. We'll take it from here. You can take a deep breathe and enjoy your new-found freedom that comes from wearing one less hat in your business.
We use Meta Ads (Facebook & Instagram) to get more eyeballs on your subscription box and drive qualified traffic to your website.
We'll help you build an email marketing ecosystem that will convert more leads and retain your current subscribers for months on end.
Get in front of people who are already searching for what you have to offer.
The highest open rates of any marketing channel. SMS is an excellent way to supplement your email strategy.
Results like these are replicable. How do we know? Because it's what we live and breathe.
Curious if your business can get results like this? Find out on a free strategy call to see if we can help your business grow through paid ads and email marketing.
You know you need to drive paid traffic to scale your sub box, but you don't have the time or knowledge to really master the ad and email platforms to make it happen.
If you've ever tried Facebook Ads before, you'll understand exactly how much more complicated they really are - and that doing them wrong will end up costing thousands in missed opportunities or in mistakes. We let subscription box owners focus on what they do best by taking the whole process of their hands.
We'll build the ads, write the copy, design the emails, and then launch and tweak your campaigns until we've scaled your business profitably.
The reason it works lies in the integrity and caliber of our team - we won't even offer to work with you if we're not confident we can get you the results you're after.
Please note that you need to be willing to invest in your own ad spend to get results from paid traffic - no tire kickers please! We work with businesses who believe in their businesses and are ready to take action.
Once you sign up, we get to work right away. We'll get access to your brand assets and accounts so we can begin putting your Results Action Plan together.
We hop on a call with you to deep dive into the history of your business, how you describe your unique value proposition, and any learnings you've gathered that we should know about.
We survey your customers to find out exactly how they describe your product — what do they love about it? What could be better? What hesitations did they have to purchasing? We want to know it all so that we can create data-backed, compelling sales copy.
We deep dive into your ad accounts, website, email marketing, and analytics platforms to uncover what's working and what's not working. We leave no stone unturned so we can maximize every opportunity.
We'll set up a meeting to present our findings and plan of attack to scale you up. We usually end up with an 80-90 slide presentation that includes detailed action items needed to hit your revenue targets.
Now the real work starts. We launch our plan, gather more learnings, and continue to iterate until we achieve the results you're looking for.
Shaker & Spoon had seen some solid success and had built a thriving community around their monthly cocktail subscription box, but they needed help with paid advertising to really scale. We were able to crack paid ads and help them scale to over 8-figures in revenue.
Squawk Box is a monthly subscription box for pet bird owners. They had a great product, but just needed some help bringing in a consistent flow of new customers. After working with us, they were able to more than double their monthly revenue.
The BAM! Box delivers rare, collectible items right to your doorstep. They had a great product, a thriving community, and an excellent organic content strategy, but were still struggling to scale. We developed a Facebook & Instagram ads strategy that slashed their customer acquisition cost by more than 50% and packed on tens of thousands of new subscribers.
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