Problem #1:
Poor Site Conversion Rate
Thomas had some design and copy flaws on his website that were bringing down his conversion rate. These included lack of social proof and a poor user experience on mobile, which were preventing his site visitors from trusting the brand enough to make a purchase. The site also lacked compelling, conversion-focused messaging, which resulted in high drop-off rates on the landing pages.
Problem #2:
Wrong Ad Account Strategy
We found some issues in The Burn Box ad account such as (1) improper campaign objectives, causing ads to be seen by the wrong audiences, (2) incorrect tracking, causing results to be reported incorrectly, and (3) lack of creative and audience testing, resulting in ad fatigue and high customer acquisition costs.
Problem #3:
Poor Email Marketing Ecosystem
Thomas was doing some email marketing, but we found some areas for improvement. His opt-in rate was low, indicating a need for a better email capture hook. He did not have all of the necessary automations setup to retain subscribers and convert leads, and his tech stack needed an upgrade.
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