CASE STUDY

Squawk Box

SUMMARY

Squawk Box delivers a curated collection of themed toys and treats for bird owners. Squawk Box came to us with a really solid unique value proposition and a passionate customer base, but really needed help optimizing their website and growing their subscriber count with digital marketing.

01

OVERVIEW

We started by conducting an audit of Squawk Box’s business with our proven Results Action Plan process, which included gaining a thorough understanding of their business, reviewing every part of their website, email marketing and Facebook advertising. Some bottlenecks they were running into included:

  • A website that wasn’t optimized to get people to convert
  • A Facebook ad account that had spent over $3K without getting any purchases
  • Email marketing that didn’t include any automated flows to keep potential customers engaged and get them converted to subscribers

We used this information to develop a customized strategy tailored to their specific needs.

02

APPROACH

Once we identified these bottlenecks, we got to work building a new highly converting website, setting up their Facebook ads with compelling copy and creative and optimizing ads for conversion, and getting a solid email marketing foundation in place.

03

RESULTS

In just 3 short months, we have been able to DOUBLE the website conversion rate, grow the subscriber count by 25%, and increase revenue by 35%.

2x

Website Conversion Rate

25%

Increased Subscribers

35%

Increase in Revenue

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