Shaker & Spoon is a monthly cocktail subscription box that sends 3 three recipes and everything you need to make 12 drinks. They partnered with Harbor Marketing Agency to aggressively scale ad spend while bringing down customer acquisition costs. While they had seen some decent results with Facebook™ Ads, every time they tried to scale, their customer acquisition costs would skyrocket. They were unsure how to scale their business without an effective paid digital media strategy in place.
We started by conducting a thorough audit of Shaker & Spoon's Facebook™ Ad Account, website and business, which enabled us to pinpoint some areas for improvement in their campaign. Some bottlenecks they were running into included:
We used this information to develop a customized strategy tailored to their specific needs.
Once these bottlenecks were identified, we got to work. We started by building on top of what was already working. This meant finding the winning audience and creative combinations and using those as our baseline.From there, we begin split testing variations of the successful ad creative, as well as designing brand new ad creative with new copy angles.
"Incredibly clear communication and clear expectations of goals. And on top of everything else, the results have been out of this world." — Mike, CEO of Shaker & Spoon
Since beginning work with Shaker & Spoon, we have significantly scaled their ad spend while drastically reducing CAC. This has allowed them to expand their team, move into a brand new fulfillment center, and experience the highest growth period the company has ever seen.
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