Episode 8 - Interview with Joe Martin of BoxyCharm
On this episode of The Box Biz, I speak with Joe Martin. Joe is the Founder and CEO of GlobeIn, one of the largest beauty subscription boxes in the world.
In this episode, Joe and I dive into...
How BoxyCharm got started - 1:42
Two reasons BoxyCharm was a hit - 4:47
Why Joe Martin chose the beauty Industry - 7:52
BoxyCharm community activation strategy - 12:52
The importance of listening to your community - 18:07
The importance of creating a “Tribe” instead of a “Community” - 22:52
Why you need to have a face to your brand - 24:52
How the BoxyCharm marketing strategy has changed as they achieved scale - 26:52
BoxyCharm retention tips - 30:22
Joe’s tips on how to build a great team - 32:52
A piece of advice for a subscription box entrepreneur just starting out - 38:22