Episode 6 - Interview with Ben Thoy of Whey Box
On this episode of The Box Biz, I speak with Ben Thoy. Ben is the Co-Founder of Whey Box, a purveyor of convenient and tasty protein powder in single-serving sachets.
In this episode, Ben and I dive into...
How Whey Box got started - 3:51
The Most Important Thing To Focus On When Launching - 8:21
Whey Box Strategy to Improve The Customer Experience - 13:51
How do develop a retention strategy when you’re just starting out - 18:51
Acquisition Strategy - 19:31
Top of Funnel vs. Bottom of Funnel Marketing - 23:51
Advice for new sub. Entrepreneurs: 27:51