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We develop several personas who are likely to purchase your product or service. From there, we split test ad performance against each of these personas.
Once a winning persona is identified, we breakdown the data into demographic segments to further pin point exactly what type of person is likely to be your ideal customer.
Once we have a hyper-targeted persona, we begin split testing different offers or "hooks." We run different offers to your target persona in order to determine which "hook" resonates the best with your audience.
Once we have identified our highest performing "hook," it's time to build out the entire marketing funnel. This includes a full prospecting campaign, retargeting campaign, and email or chat bot series.
Once the funnel is built, we begin split testing different ad creative to identify the exact type of messaging that influences your target audience to take your desired action.
Finally, we constantly monitor and optimize your campaign to ensure your business is a well-oiled marketing machine.