How We did it
Harbor Marketing Agency took on Ink Beauty Bar as a client in July of 2018. The objective of the campaign was to generate as many purchases as possible while continually decreasing acquisition costs.
Within three months, Harbor Marketing Agency was able to generate 137 new customers for Ink Beauty Bar with an ad spend of $2,635.86 and an acquisition cost of $19.24.
Each of these customers had an Average Order Value (AOV) of $85.00 and a Lifetime Value (LTV) of $650.
This results in an immediate revenue generation of $11,645 and a lifetime revenue generation of $89,050.
Harbor Marketing was able to achieve these results by split testing different variables such as audiences, service offerings, and ad creative in order to optimize the campaign.
We identified a winning funnel that involved video ads highlighting the benefits of the service, a custom landing page that pushed traffic to convert, and finally a surprise bonus offer on the checkout page to persuade traffic to take the last step to conversion.
EXPLODE YOUR REVENUE GROWTH WITH HARBOR MARKETING