CASE STUDY

Butterfly Box

SUMMARY

Butterfly Box is a monthly subscription box designed to help women grow stronger in their faith. Harbor Marketing Agency worked with Butterfly Box to create a full-funnel marketing strategy with a goal of profitably acquiring customers through paid advertising.

01

OVERVIEW

Stephanie founded Butterfly Box and had seen some initial traction, but had been unable to crack the paid advertising side of things. She knew that unlocking a scalable, low customer acquisition cost channel was the key to success, so she reached out to Harbor Marketing Agency for professional help.

02

APPROACH

We started by conducting a thorough audit of Butterfly Box's Facebook™ Ad Account, website and business, which enabled us to pinpoint some areas for improvement in their campaign. Some bottlenecks they were running into included:

  • Improper campaign objectives
  • Pixel tracking issues
  • No method for creative testing
  • High Add To Cart Drop-off Rates
  • No retargeting in place

Once these bottlenecks were identified, we got to work. We started by building on top of what was already working. This meant finding the winning audience and creative combinations and using those as our baseline. From there, we begin split testing variations of the successful ad creative, as well as designing brand new ad creative with new copy angles.

03

RESULTS

As our testing progressed, we were able to identify new winning creative that resulted in a drastic reduction in acquisition costs. We eliminated the lower performing ads and allocated more and more budget towards the winning ads. On top of these improvements, we were able to expand their retargeting stacks by tapping into warm audiences that they were not previously targeting. We also unlocked new audiences of lookalikes and interest-based segments that produced massive returns.

4x

Monthly Revenue

80%

Reduced CAC

4x

Monthly Subscribers

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