The Subscription Box Guide to Promotional Offers

Many sub box owners sing the praises of promotional offers – they claim that a certain offer, discount, or free gift was the key to success in scaling their business. Maybe you’re looking for the magic touch that will really spike your subscriptions too. Maybe you have tried countless offers to encourage more purchases but nothing works, and now you’re wondering if you’ll ever figure it out.

If that’s you, then you might want to read this – we can show you how to pinpoint the offer that’s actually going to help you scale your business and how to navigate the roadmap to success for getting there.

But First – Where Is Your Focus?

During the holiday shopping season everyone is looking for the perfect offer – that golden deal that will bring in sales for their business during a busy, competitive season. But that’s not the right thing to focus on

It’s easy to think that finding the perfect offer will be the factor that explodes your sub box because it seems like a quick win. You might see other sub boxes saying that they offered a free gift or discount and it skyrocketed their sales. That may be true, but if you are struggling to get sales even without a promotional offer, you need to know that no offer will make up for a lack of sales. There is no magic deal that will result in a bunch of sales when you implement it.

Here’s the real truth you probably don’t want to hear – you need to fix your product first. 

The reality is that if you are not getting sales outside of a holiday or heavy shopping season, then it is very unlikely that you are going to find an offer that converts magically for you. The people that have success with offers in their subscription box are the people that have a good product to begin with, and a great offer on top of it.

Survey your customers constantly – on a monthly or quarterly basis and find out what they like and don’t like about your product. Pay attention to their feedback and do more of what they like and less of what they don’t like. You should constantly be trying to improve the value of your subscription box, and that starts with listening to your customers.

Here’s a simple, straightforward way to look at it: if someone offered you $10 off a piece of poop, would you want it? Obviously you wouldn’t want $10 off a piece of poop because no one wants a piece of poop to begin with.

But if someone offered you $10 off a really amazing product you’ve been looking at for months, like a new phone or laptop, then you’re more likely to jump on that offer.

Why is that? It’s because the offer is not what makes the sale – the offer only pushes people who are already thinking about making a purchase over the edge to actually make the purchase.

If you put an offer in front of people who aren’t thinking about making a purchase from or subscribing to your brand, then it won’t do anything. You have to first have a product that is worthy of grabbing customer attention without a deal, discount, or promotion. 

Put time and resources into improving your product so that you can get to the point where you can create a promotional offer and it actually converts. Once you have developed a product that customers really want, need, and enjoy, then you can implement promotions that will encourage a customer to make a purchase.

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