We partnered with the American Distilling Institute to produce a webinar on the best Meta advertising strategies to fill your tasting room with new customers on a regular basis.
Pandemic-induced shifts and iOS updates have made subscription box marketing more complex; however, it still remains a feasible business model. Brands now need to adopt a full-funnel approach, focus on compelling ad creatives, high conversion rates, and excellent customer service. Once you achieve a certain level of scale, it's critical to diversify beyond e-commerce and prioritize a flexible, consumer-friendly subscription model. Healthy profit margins, customer retention, and maximizing lifetime value (LTV) are key to success in the current era. In essence, while the marketing playbook has evolved, with the right strategies, businesses can continue to thrive in the subscription box space.
Offering free shipping can be a great way to encourage people to sign up for your box; however, it can also destroy your profit margins if you’re not careful. In this short blog, I cover my $0.02 on when to use free shipping offers and how to do so without losing money on unprofitable customers.
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